Beijing China August 2013 Property event aims for sales and brand promotion to foreigners in run-up to AEC.
SC Asset Corporation, the Thailand property-business firm of the Shinawatra family, plans a roadshow in Beijing in August to expand its customer base overseas and help boost its total presales to Bt15 billion in 2013. There're 2 projects to be featured at the roadshow in Beijing are Centric Sea Pattaya and Centric Ratchada-Huai Khwang worth a total of Bt5.4 billion. SC Asset targets to sales worth Bt400 million in the Beijing Property event.
"We saw the demand from overseas to buy homes in Thailand when we sold 20 per cent of our condominium project The Crest at Sukhumvit Soi 24," chief operating officer Kree Dejchai said.
"Our roadshow is not only for sales but is a way to promote our brand to foreign investors before the Asean Economic Community takes effect," he said.
The company also will conduct an event to celebrate its 10 years as a listed company on the Stock Exchange of Thailand by launching three condominium projects worth Bt7.8 billion from June 20-23 at Siam Paragon. They are Centric Ratchada-Hwai Khwang worth Bt2.6 billion, Centric Sea Pattaya worth Bt2.8 billion, and Centric Ari Station worth Bt2.4 billion.
This is part of its strategy to meet its first-half presales target of Bt6 billion. The company recorded presales of Bt4 billion in the first five months of the year. SC Asset targets total revenue of Bt10 billion for the full year.
At present, the company has a backlog - projects already sold and awaiting transfer to customers - worth Bt7.8 billion, of which Bt1.6 billion worth will transfer this year and the rest in 2014 and 2015.
They are part of its business plan to launch 13 new residential projects worth Bt20 billion this year. Five have already been launched in the first half.
The company is also refreshing its brand by use a new slogan, "For Good Morning", meaning a good life comes from a good beginning, deputy chief executive officer Nuttaphong Kunakornwong said.